The bread paradox: why convenience always wins, and why SaaS isn’t doomed

I am the proud owner of a lightly used bread machine.It’s a white appliance about the size of a microwave, and it sits on my kitchen counter,It cost about a hundred bucks.The ingredients for a basic loaf are flour, water, yeast, and salt. A bag of flour costs two or three dollars and yields maybe ten loaves. A jar of yeast lasts for months. Salt costs almost nothing. The machine does almost everything: it kneads, it proofs, it bakes. I dump the ingredients in, press a button, and three hours later I have bread.Well, I have used this machine perhaps twice in three years.Instead, every week I go to the grocery store and buy a loaf of pre-sliced, factory-produced bread in a plastic bag.This is the bread paradox.And it explains why SaaS companies are very, very far from being doomed.Five thousand years of bread, and we still buy it pre-madeIn one form or another, in almost every culture, independently of one another, humans have been baking bread for at least five thousand years.The…