Why we use the #deathcult hashtag

People sometimes ask why I use the hashtag #deathcult. It isn’t just a provocative label, it is to name the dominant political and economic logic that has shaped the last forty years. By #deathcult, I mean the era of #neoliberalism: a system that treats endless economic growth, privatisation and competition as unquestionable “common sense,” even when the consequences are ecological collapse, growing inequality and social breakdown. I call it a cult because, like any successful ideology, it becomes difficult to see from the inside. Its assumptions become so normal that alternatives appear impossible. Margaret Thatcher’s famous phrase, “There Is No Alternative,” sums this up perfectly. The “death” part has become harder to ignore, due to movements like #XR (Extinction Rebellion), the reality of #climatechaos has entered mainstream discussion. We can now see that continuing on our current path means ecological collapse, mass displacement and the deaths of millions – and displacement of…