✱ Netflix's Confused State of Being

Netflix… another company pursuing an audience they think they don’t have with content they erroneous think they need. Are they scared of YouTube? Probably. Are they focused on their core product that we the people originally signed up for? No. We all know attention spans are dwindling, attention consumption is changing, but metamorphosing into a mess of value propositions is either the result of chasing the wrong KPIs, or their desired ad reach is overriding their senses. I believe a company as nimble as Netflix can navigate their way back to a core composition of value, but right now, I don’t get it. There’s maybe one or two shows a year that make sense for this subscription. And I’ve heard decent chatter about some of their games, but the audience they’re after doesn’t associate Netflix with games. So what is Netflix in 2026? While they continue to figure it out, it’d be nice if they re-funded the remaining two seasons of 1899.