Steve Jobs, AI, and the Problem of Analysis Without Ownership

There is an old Steve Jobs clip from a 1992 MIT Sloan talk that feels newly relevant in the age of AI. In the talk, available here as Steve Jobs MIT 1992 Lecture, Jobs is asked about consultants. His answer is not that consultants are unintelligent or useless. His criticism is more subtle, he says consultants often get to see a lot, analyze a lot, and recommend a lot, but they do not stay with the work long enough to own the consequences. They do not spend years living with the product, the team, the tradeoffs, the mistakes, the customers, the budgets, the bugs, or the recovery. They may see the fruit, as Jobs put it, but they “never really taste it.” That distinction matters. There is a kind of knowledge that comes from observation, and there is a different kind of knowledge that comes from ownership. Observation can make you articulate. Ownership makes you careful. Observation helps you describe what should happen. Ownership teaches you what actually happens when a recommendation…