Signage Rebirth: Reimagining Slovenia’s Lettering Heritage

At last month’s All You Can Type conference in Vienna, Alja Herlah shared her recent work documenting Slovenia’s sign painting heritage. The research emerged, and was funded, as a direct result of her self-initiated ‘Signage Rebirth’ project. While ‘Signage Rebirth’ has parallels to Juan Nava’s ‘Letras Recurperadas’ (Recovered Letters) initiative, Herlah’s work builds on this to offer up her ‘take’ on the signs and logotypes she encounters. I invited her to share her approach to reimagining Slovenia’s lettering and typographic heritage, illustrated by a dozen applications of her treatment.Signage Rebirth: Reimagining Slovenia’s Lettering HeritageBy Alja HerlahIn 2019, I began working as a freelance designer. Since freelance projects tend to come in waves, there were periods when I had the time and freedom to focus on my own practice. I wanted to step away from the corporate type design work that had shaped much of my professional experience and explore a more playful approach to…