1 hour ago · 9 min read1853 words · Tech · hide · 0 comments

There is a running tension in blogging: you own your words, but you don't own the distribution. Your posts sit on your domain, untouched by any platform's algorithm, yet they're also invisible to the social graph that actually delivers readership. RSS solves part of this for the technically inclined, but RSS readers remain a niche within a niche. AT Protocol — the open, decentralized network underneath Bluesky — is a credible attempt at solving this at a structural level. And a small ecosystem has grown up around making it work for long-form publishing, not just short-form social posts. This is a writeup of how I integrated Standard.site into this very blog, from a working custom script all the way to migrating to Sequoia for ongoing publishing. Why AT Protocol for a Personal Blog? AT Protocol uses lexicons — typed schemas that define what a record looks like — to describe everything stored on the network. A Bluesky skeet is an app.bsky.feed.post record. A follow is an…

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