Techno feudalism what changes

There’s a common understanding that we’re living inside a new digital world order – one that feels like enclosure, where people are “controlled” by platforms they can’t easily leave, where behaviour is shaped at scale, and where #AI intensifies this mess. That’s why #fashernista terms like #technofeudalism are being used to argue that we’ve moved beyond capitalism into something structurally different: a system based not primarily on profit, but on rent extraction through “cloud capital.” In this narrow framing: Feudalism = land-based power, bonded labour, hierarchical obligation Capitalism = wage labour, markets, profit from production Technofeudalism = platform power, behavioural capture, rent from digital dependency The “cloud lords” (Google, Amazon, Meta, Apple etc.) operate their own digital fiefdoms. We are the new “cloud serfs” producing data and metadata for free, generating value through participation while feeding systems that learn from us and reshape our behaviour. Even…