Please, Let Me Subscribe To Your Calendar

Now, I'm sure the knee-jerk reaction to this will be "oh but you're OLD, no one cares about such things these days" but hear me out. It seems that if there is any way to "discover" events happening anywhere these days is to either follow a bunch of pages on Facebook, sign up to a pile of e-mail lists or download one or more of the predatory ticketing apps like Ticketmaster or Eventbrite. Let me be 100% clear to venue owners and promoters, I know you have to cater to these, but all of these mechanisms suck. I don't have social media but my friends who do will at best get 1 out of 100 events surfaced by the algorithm. I can't tell you how many times we've missed shows because it just wasn't surfaced. Your e-mail announcements will almost certainly be ignored. Even though I don't use either of the e-mail duopolies and therefore generally don't have e-mail that I asked for go to my Spam folder I still find that event announcements almost never arrive at the intersection of I am in the…