Creating the conditions for organic content growth

A month after I first started at Figma, I traveled from NYC to SF for its annual conference named Config. It was the first in-person one after the pandemic. My co-worker Jenny and I wrote a liveblog for it, and I also got to see a copy of Creative Doing on the bookshelf at Figma HQ. A lot of other stuff went on though, and here’s one of the stories (I recently shared at LinkedIn as well): Three years ago at Config 2023, Figma had just hit the front page of Hacker News with 500+ upvotes. My boss’s boss found me and asked, ‘How did we do it?’ I blurted out, “I don’t know!” The blog post my coworker wrote was great, and my mind went to how much care our team put into it, so I added, “The content was really good!” Everyone cheered. I felt strange about it, accepting credit when I felt I had little influence on the impact. Then again, this wasn’t the first time it happened. A month before Config, I submitted one of Figma’s earlier blog posts to Reddit. Someone cross-posted it to Hacker…