Deciding is human

1 July 2026 AI is good at making everyone sound competent and polished. And it does it cheaply. The results is more words, but less connection and impact: Alice Bartlett on publishing: “Please don’t “use AI to polish” your blog posts. It makes them sound like every other blog post on the internet and therefore makes them very boring to read. I like your idiosyncratic little voice ok? Your silly little grammars. You’re the only you there is.” Tom MacWright on hiring: “I don’t know anything about these people. […] The perfected, generated, prompted resume is generic and impersonal. It tells me nothing about this person, other than that they use particular tools. […] if you want people to connect with you as a person, you can’t hide behind a machine. Publish your typos and show your struggle getting going. Be a human.” So we might say that AI commoditises writing. If you put nothing of yourself into it, the only thing you can get back is the professional average, competent and polished,…