ESPC Webinar: Evolving EU Regulation of Tracking Pixels 0 ▲ Spam Resource: All Things Deliverability 2 hours ago · Tech · hide · 0 comments If you've been watching data privacy developments in Europe, you already know that the current rules around open tracking (pixel tracking) in email marketing are ... messy, to put it mildly.The regulatory environments in France (CNIL) and Italy (Garante) have thrown a lot of email marketers for a loop. The core issue is a confusing one: you generally can't track opens without explicit consent, but there's a vague exemption floating around for deliverability best practices.How that exemption actually works in reality is not clear to me. Furthermore, it's also unclear if modern email marketing platforms even offer the tracking granularity required to capture and manage this specific permission properly to keep everything above board.If you're a deliverability consultant or a privacy specialist scratching your head over these challenges, the industry group Email Sender & Provider Coalition (ESPC) is hosting a session you won't want to miss.What: A FREE webinar on the emerging EU… No comments yet. Log in to reply on the Fediverse. Comments will appear here.