The Dating App Plot Device

I've always been interested in how dating apps work. You really only have two choices if you want to get in the business. Help people find a match, and they will never come back Make people pay and keep them on the platform as long as possible. Let's pretend for a second that we actually want people to find love. Love is such a weird thing that we don't even know how to define it properly. Ask two people what it means, and you will get five plausible definitions. If you approach it programmatically, then you will likely look into some measurable metrics to match people and then hope that love emerges somehow. In my quest to find what the ideal dating app would look like, I interviewed a couple of my friends that use those apps. I quickly gave up when I realized that I don't have a clue on how people actually use the apps. The first comment that threw me off was when my single friend told me of an app where she found some pretty good dates. How can you find some good dates and remain…