Will Whoop Get a Whatch?

Fitness wearable company Whoop announced a major software update Tuesday that will finally allow users to learn the time while preserving Whoop’s core commitment to not making a watch.“We know our users want to check the time,” said Whoop Head of Product Ty Ming. “But we also know that they have chosen a product whose entire brand identity depends on not helping them do that.”The new Whoop 5.0 will feature a tiny, high-fidelity speaker that tells users the time out loud whenever its onboard AI agent detects the wrist rotation commonly associated with checking a watch.“Instead of glancing down and seeing 3:17, the user can rotate their wrist and hear the device announce ‘Fifteen seventeen Coordinated Universal Time’ in a clear, motivational voice,” Ming explained. “We think that preserves the essential Whoop experience, which is needing another product to fully use and understand the first product.”For users in quiet environments, Whoop will offer a discreet mode in which the band…