Ealing rebrands

The London borough of Ealing has updated its logo. It used to be this tree with a black stripe, and had been since the 1990s. The most recent tweak had been the addition of the council's web address. That would have looked really cutting edge in 2002. It looks less cutting-edge now. More serious issues were identified. • The council no longer had a licence to use the font. • The font was not deemed to be fully accessible. • The shade of green also failed accessibility tests. • The shade of green did not match the council's new corporate green unveiled last year. Fundamentally the old logo failed to meet the national Web Content Accessibility Guidelines, a legal requirement. So it had to go. The usual grumble at this point is that updating a municipal logo is an unnecessary waste of money. The task was thus delegated to the council’s design team because they're already paid for. Obviously the usual grumblers grumbled anyway. Several potential logos were produced. The shortlisted…