More Thoughts On Apple’s Price Increases: The AI Tax

Now that the dust is settling a bit after Apple unsurprisingly announced price increases across its hardware lineup, I have to say that I’m quite bemused to see the pocket book hit being called the AI Tax. I wasn’t clever enough to use that descriptor when I posted about the news shortly after the announcement, but I had been paying enough attention to immediately point the finger of blame at the costs associated with Artificial Intelligence. I think Jonny Evans was the first to coin the phrase AI Tax. For what it’s worth, I hope the phrase AI Tax sticks. Sticks hard and deep. And twists the knife. Because it’s going to affect much more than just the cost of MacBooks, iPads, Apple TVs, and other gear designed in California. While other tech companies had already started raising prices due to the AI Tax, (talk to anyone in the gaming market) Apple’s announcement is one that brought real shivers and shakes to consumers, the stock market, and boardrooms around the globe. Whether mostly…