My Takeaways from a Lecture by Larry McEnerney

As a follow-up to a previous post about writing, I’ve been meaning to write the takeaways from Larry McEnerney’s lecture on writing. How often are our words never read? How much energy do we waste to convey our ideas and plans to no avail? Larry offers practical and applicable advice to make us effective writers! In a nutshell: The goal of writing is to change the way your reader thinks. In business, it can be about communicating ideas and plans. It’s not about helping you think about a subject! Good words when writing create tension, contradiction, challenge. In short, instability! Examples include: Inconsistent Anomaly But Although However Since instability is what we’re looking for to catch the reader’s attention, we should leverage them to start with the reader’s problem (not necessarily your problem) or a problem about something the reader cares about! For the reader to care about the problem, the situation needs to be unstable. So, what you write should move you forward from…