Introducing my business writing services at LinkedIn 0 ▲ Herbert Lui 7 days ago · Tech · 0 comments Yesterday, I posted this at LinkedIn: A few months ago, I showed a friend an early sample of The Consistency Journal. As we caught up, he mentioned he’d been having trouble with a blog post at work. The technical writer they’d been working with couldn’t take the draft where it needed to be. “I don’t even know if you have bandwidth for this,” he said. “But if you do, would you be able to have a look?” I’d edited dozens of articles as a content strategist at Figma, as well as my book Creative Doing, so I was delighted to. While the draft had real technical depth, it read like a personal investigation. The topic was already interesting to someone outside the work, but the draft didn’t reflect that yet. I made the draft more compelling by tightening the structure, making the author’s reasoning clear, and tying it back to why it mattered to his team. He and his CTO signed off. They published it, submitted it to Hacker News, and it hit the front page. A few months later, we expanded our… No comments yet. Log in to reply on the Fediverse. Comments will appear here.