I’d like to direct your attention to one word in the Apple price increase statement

Apple's full statement: The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions. “begin” we have now reached a point where we need to begin raising prices … If this post was of value to you please consider doing a capitalism or getting the The Power of Pride Bundle. I have no connection to the latter, but supporting queer indie game devs during pride month makes you incredibly cool. (If that's a bit much for you there's also the $10 Edition.) If you can't support either without jeopardizing your personal finances,…