Social Media Influencers Left Adrift With The Odyssey

I find this move by movie maker Christopher Nolan to be quite fascinating. Prior to the opening of his next film, The Odyssey, Nolan is skipping the now usual round of screenings for social media influencers. In and of itself, it’s a great way to generate the same kind of annoying buzz that typically follows social media screenings. In the bigger picture, perhaps it’s the start of a healthier trend. A Christopher Nolan film is going to generate its own momentum one way or the other these days, regardless of what critics and influencers say early on. So, you can argue that it’s a shrewd move for a movie that’s already generated quite a bit of social media furor over casting and other issues. That said, I hope this move starts a trend that has nothing to do with this particular movie. Social media influencers, like critics, are by and large out for themselves, more than whatever they’re covering. They were born that way. Critics evolved into that mutation. What we used to call critics…