The less time spent tweaking a post, the more it seems to resonate. Yesterday, I hit the 600 daily post milestone. The most popular posts were often the ones I spent less time editing. Some were only to avoid breaking the chain. The ones I poured my soul into resonated less. Same observation after 300+ LinkedIn posts. I’m calling it: the inverse effort effect. Too much tweaking dilutes the real message and hides your true voice. Maybe that’s why rants go viral and invite replies. They feel raw and authentic. From the inverse effort effect, not every post is a winner. But unread posts still count: as practice, as a data point, as one time capsule entry. Definitely not time wasted. I’ll stop here before I fall prey to this effect.
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