The files (apps) are in the computer (iPhone)

There's a scene in the movie Zoolander where Owen Wilson's character has an epiphany about where some critical information is located. And then he delivers this line: "[The files] are in the computer. It's so simple." Where Google and Microsoft's AI strategies revolve around the idea that your data lives inside of their ecosystems, Apple unveiled a mostly device-centric approach that I think more closely aligns with how people think about their "files". Even though a younger generation of computer users – and I'm using the term "computer" loosely to include smart phones, tablets iPads, and laptop/desktop computers – don't know where their files are saved, it still matters that the files exist. To the extent that our personal context exists in regular files on disk, Siri AI will have access to that information. Some of those files just so happen to be databases containing our most personal information, including Messages (dot app) we've sent to family and friends, or Notes (dot app)…