Journalism is rearranging the deckchairs. It needs to reinvent itself.

Link: Journalism's Logical Fallacy, by Shirish KulkarniJournalism is in crisis, and it’s really easy (and lazy) to say that making a technology or process tweak will fix it: we just need to use AI to fill capacity gaps, or build stronger comments into our site, or we need a better business or distribution model.None of those things address the underlying question of why we need journalism, why it’s important, and what it should be. By addressing innovation at the edges, newsrooms are avoiding the hard, existential work of revisiting their core value to begin with. But it’s only by understanding that core value that they will actually reset their relationships with audiences, build greater trust and loyalty, and pull themselves out of the rut they find themselves in.Shirish Kulkarni’s findings from listening projects in Wales — with multiple dramatically different demographics — contradict a lot of the narratives newsrooms have been telling themselves. For example:“The second finding…