How to Pick a Page Size

The format impacts everything.Choosing a format or "paper size" will affect everything about your project, so I recommend thinking about it early. The earlier the better. The sooner you start thinking about format, the sooner you start thinking about what your project actually is. Examples in this article are estimates based on what I can gleen from measuring the dimensions of books. The following advice isn't going to make any sense if you're not planning on printing a book or publishing a printable PDF. If you're sticking to digital, consider HTML. Otherwise, keep reading. There are three philosophies to consider when picking a format.The medium is the message.Marshall McLuhan, a Canadian communications theorist, proposed this: the medium, not the message it carries, should be your primary focus. Sounds crazy, right? Don't worry, McLuhan clarifies:The title "The Medium Is the Message" is a teaser—a way of getting attention. There's a wonderful sign hanging in a Toronto junkyard…