Mark Thompson introduced me to the The Bean Soup Theory: Feedback from outsiders can tempt you to reshape work not meant for them. Write a bean soup recipe for girls needing iron, and someone will ask, “What if I don’t like beans?” Then comes the temptation to tweak it. Replace bean soup with creative work and the principle still applies. My first product was an intermediate video course on unit testing. When I asked an ex-coworker for feedback, he asked: “Did you include about AI to generate tests? Did you also include…?” Better to know who you’re creating for and who you’re not. And sometimes the best audience is yourself.
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