I don't know about you, but if I was in a profession — consulting — that seemed particularly ripe to be disrupted by AI, I might be extra cautious when using the technology myself. KPMG didn't get the memo, allowing hallucinated case studies to make their way into a special report on the definitely real benefits of AI. As the Financial Times points out, reports from these consultancies will be seen as reliable, thus embedding hallucinations into future AI models.→ Financial Times
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