Why your personal brand is your most valuable asset in the AI era

I’m convinced that AI will not destroy our need for personal connection, humanity, stories, and expression. The reason I’m so convinced of that is because of one word. Culture. When people talk about AI, they underestimate the power of culture. As in common values and thinking. The slow, invisible force that decides what actually sticks in our lives and what doesn’t. Here’s what most people miss. When something new arrives, it has to pass through culture before it changes anything. And culture moves slowly. How things actually become normal Think about how any new thing spreads. Early adopters run with it first. But it’s not mainstream yet. And as long as it’s not mainstream, we don’t know its real cultural effect. This is what researchers call the diffusion of innovations. New ideas move from a small group of experimenters to the general population along a predictable S-curve. Slow start, steep climb, then a plateau once something is fully absorbed into everyday life. Take the…