There is a common pattern with paid digital advertising channels. New platforms appear with opportunities for cheap ads. Over time, more and more advertisers start to use the platform. Supply and demand drives up the price per click. The platform owners also do everything they can to nudge click prices ever higher. Consequently ad prices rise until companies selling inexpensive products (like mine) can’t afford to bid high enough to get any clicks. But usually a new platform comes along and the dance starts again. I’ve seen this play out over the 20 odd years that I have been using Google Adwords. In the early days I could get a decent number of clicks at an affordable price. But the price has risen now to the point where I get very few clicks for any price I am prepared to pay. I need a new advertising channel. I tried advertising on Reddit, but that was a resounding failure. I wondered if it might be worth advertising in the new hotness, ChatGPT. So I did some investigating. Here is…
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