I am obsessed with these two ads

I didn’t know what a near-infrared LED mask was a week ago, and now I am obsessed with this ad from Omnilux. Because there’s a lot going on. The aesthetic of the mask itself is wild: the lines look like sinews as if the woman has been flensed But the schematic flesh is commercial! The logo on the forehead! Yet she has glossy hair and a spa outfit And is drinking a glass of white wine?? Let’s not get into the red glow through the holes in the face The ad copy is tight af, no messing around: retail, popularity, timely, professional, boom boom boom. "Your best skin awaits" I have questions about the very concept of an LED mask (can’t you go outside? but now we’ve internalised a fear of the sky because of UV?) but that’s not my point. These components don’t work together. Health and beauty vs the evil red glow. You can’t sip the wine through that mask. So there’s no singular integrated vibe here. It’s the opposite of vibe. It’s a set of hieroglyphs. Six symbols collaged together into the…