Vintage Auto Ads Reveal How Companies Used Attractive Models to Boost Sales in the 1970s and 1980s

Flip through any auto parts catalog from the 1970s or 80s and the message becomes clear within seconds: this was an industry that believed a woman in a bikini could sell anything from spark plugs to seat covers. Long before marketing departments worried about backlash or boycotts, automotive advertisers operated on a simple, unapologetic formula […]