🔗 The Copy and the Guru

The more I think about it, the more I realize this is the ultimate expression of what began in the social media era, when media manipulation became the primary currency instead of authenticity. We all created curated, and often false, lifestyles on Instagram. Social media gave us tools to edit our lives into a highlight reel. Photos of coffee, food, selfies from places you couldn’t afford last year, some pithy comment. It was all one directional. A movie about me, by me, for me to broadcast and you to watch. This is what led to the rise of influencer culture, where anything and everything was for sale. The self first became a gallery, then a reel. It was all passive, beautiful, controlled and fake. We shared bumper sticker wisdom on Twitter. LinkedIn became a public square to hawk faux expertise. This popsci compression of complex thinking into shareable nuggets, designed for distribution and optimized for engagement, was the next step in the self becoming a product. The…