the girly wellness aesthetic as a white supremacist dog whistle

Since reading Naomi Klein’s Doppelganger and its parts about Covid and fitness influencer culture a while ago (especially the chapter "The Far Right Meets the Far Out"), I cannot help but see that “Pinterest clean girl fitness and fruit bowl gua sha yoga mat pilates in the forest” content as covert white supremacy and eugenicist ideals; dog whistles, shared far and wide by people who probably don’t know better and just think it looks good and want to be like that. I cannot quote the entire book and how it adds it together and builds this narrative up, but I especially liked these parts: "There are deep and healthy pleasures to be found in exercise, as there are in other aspects of wellness. For many of the evangelists in these worlds, however, both fitness and diet are intensely value-laden endeavors. Achieving goals means setting rigorous targets and displaying relentless discipline to meet them (a.k.a. "putting in the work"). That's how you reach your idealized body double. Which is…