Service design is not user experience design at greater scale

Preface: What's going on here?These thoughts were poked to the forefront a few months ago leafing again through one of my foundational reads around service design. And then I was seeing people saying service design is UX design at greater scale. And then seeing UX design being presented as service design.So, I've put my head down here and there over the last few weeks to lean into my service design and system thinking foundations and weave in some now. Throughout I've tried to reference some of those foundations as references. Think of this as a brain-mashing in progress. There are likely to be holes and flaws.Service design as systems work – not bigger UXService design gets framed, again and again, as user experience design at greater scale. That framing to me is wrong, wrong, wrong – and the wrongness is consequential. Most people who claim to have moved from user experience design (UX) to service design haven't really moved. They've added stakeholder maps and front-stage/back-stage…