I used to fly all the way to California for Apple’s Developer conference, called WWDC. I’ve been an Apple fan for nearly two decades, I’m still iPadOnly, and I’m still a developer on their platforms with Nozbe. I even have a selfie with Craig Federighi taken at WWDC’19. However I keep being increasingly disappointed in Apple as to how they seem NOT to love us here in Europe. This week Apple announced the new “Siri AI” feature which when it ships, it will only be available in English and won’t be offered in the European Union. They wrote a whole press release about it, blaming EU’s DMA legislation (Digital Markets Act). What they don’t tell you are the real reasons behind this decision. IMHO it comes down to three words: greed, control and excuses. Greed — “we want all the money… or else!” Control — “we know what’s best for you” Excuses — “we can’t ship it, so we’ll buy ourselves time” Can Apple do better? I sure hope so! Bonus: Siri’s history by Joanna Stern Greed — “we want all the…
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