For the second year running, as part of our "stay sane" strategy for FFConf, Julie and I write and send a weekly newsletter. It's structured the same way so it means we have a much better line of sight as to what we have to say. The open rate is usually around 40% (though I know some email systems synthetically do this), but our click rates are also usually pretty good. This week however, open rate was 3% and click rate was just 8 clicks. Something was definitely…afoot. Spam scores I had a report from a friend of the event that last week's newsletter landed in their spam folder. From this, I decided to integrate spamassassin to try to score the content (which it almost always comes back clean). As belt and braces, I also paid for some credit for Mail Tester which gives me an email address that I can send to and it'll run all manner of tests, including stuff outside of the actual markup. I had a score of 9.8/10 - so I dipped into what could be improved, and suggested "check DMARC…
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