Nobody clicks your share buttons 65 ▲ Ankur Sethi's Lab Notebook 54 days ago · Tech · hide · 4 comments Link: https://derekhanson.blog/nobody-clicks-your-share-buttons/(Via rendezvous with cassidoo.)I've always wondered if anyone actually used the social sharing buttons embedded on news sites and (some) WordPress blogs.Derek Hanson digs into the numbers: The UK government ran one of the most thorough studies on this. When GOV.UK added social sharing buttons, they tracked usage for 10 weeks across 6.8 million pageviews. The share buttons got clicked 14,078 times. That’s a 0.21% usage rate, which works out to about 1 in 476 visitors. The most telling part: the feature sat in their backlog for ages because zero end users had ever requested it. In their user testing, people just copied and pasted links.Moovweb found the same thing when they analyzed 61 million mobile sessions. Only 0.2% of mobile users interacted with social sharing at all. Visitors were twelve times more likely to click an advertisement.Luke Wroblewski, the interaction designer and author, crowdsourced data from his… Log in to reply on the Fediverse. Comments will appear here. Dávid Bárdos @david_bardos@mementomori.social 53 days ago [-] Share buttons typically force a pile of redirects and trackers on us. It's common courtesy to share only the essential, functional part of the URL. k_h @k_h@mastodon.social 52 days ago [-] do you know if there's any data about those floating "back to the top" buttons? I've always found it strange when I see them on pages. Always felt like the job of the browser? newsonaut @newsonaut@mstdn.ca 47 days ago [-] This is the way of the internet. Only tiny percentage will click on your ads or buy you a coffee or leave a comment. Your site is just a tiny part of the internet, and is treated that way by your visitors. groxx @groxx@hachyderm.io 31 days ago [-] from past experience: the ones that do click it tend to be "super-sharers" with tens of thousands of posts per year, and nobody but robots and dead accounts following them. so even though the clicks do exist, they're significantly less valuable than one might expect - voluntary interaction of any kind is often assumed to be a fairly strong positive signal, but it's definitely not always true.
