A Monthy Python castmate, Elvis, and several world cup soccer players all walk into a $100 million cage… It sounds like the start of a bad joke, doesn’t it? If I told you they were there to play in a 3v3 8-team single elimination goal tournament, all to the sounds of a (then) 34-year-old song remade by a Dutch artist best known for working on Tomb Raider, it’d just get weird, right? But24 years ago, that’s exactly what happened. Henry, Ronaldo, Scholes; they were all there, and they were all there to sell shoes. Or, more specifically, Nike shoes. The Scorpion KO tournament was part of an award-winning ad campaign, with star players competing in a secret tournament onboard a ghost ship. Former Manchester United Star Eric Cantona was more emcee than referee, and the entire thing was directed by Monty Python’s Terry Gilliam. That tournament spawned local versions worldwide, with an estimated 1–2 million kids participating worldwide. The campaign was a huge success, with Nike president…
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