Vision Pulls, Passion Pushes

One thing I’ve never said in my coaching is “Follow your passion.” Not because passion is bad. But because passion doesn’t know where it’s going. It only knows that it’s going. And “follow your passion” is how agency owners end up three years in with eight different service offerings, no clear positioning, and a growing sense that they’re building someone else’s business by accident. What I say instead is: “Get clear on your vision. Then let passion do its job.” Those are two different force...