Global Swearword, Local Ideologies.

How could I not post Hsi-Yao Su’s “Global Swearword, local ideologies: The Re-semiotization and indexical field of Fuck in Taiwan” (Language & Communication, July 2026; open access)? Abstract This study examines how the English swearword fuck is taken up in Taiwan—a context where English functions as a foreign language—by analyzing metapragmatic commentaries on a controversial moment in which a prominent actress uttered fuck during her acceptance speech at a major awards ceremony. While swearing in official settings, especially by a woman, is conventionally viewed as inappropriate, public reactions to this incident were mixed, with a majority supportive. Drawing on Christie’s (2013) discursive-pragmatic approach to swearing and on the linguistic-anthropological and sociolinguistic notions of indexical order (Silverstein, 2003), indexical field (Eckert, 2008), and language ideological assemblage (Kroskrity, 2010), the analysis identifies multiple, and at times conflicting, indexical…