Promoting Books and Comics is Hard.

One of the hardest parts of being an independent creator is getting anyone to actually look at the stuff you've made. Like, writing a comic? Writing a novel? These are things I know how to do. But making things is not the same as promoting things. And I never quite know how to go about doing it. Like in less than two months, I have a new book coming out. Like the previous one, I've been trying to arrange ARCs for readers (though last time I used a service and this time I'm doing it myself). I've run some Facebook and Tumblr ads, and I have no idea if book trailers work. But, like, I made a book trailer anyways: And besides just spamming my own social media accounts, I don't really know what else to do. Like I've got in-person events scheduled, but beyond that I'm out of ideas. We run into this same problem with comics. Like we came out with a print collection for the current comic I'm working on with Ethan Flanagan called Peregrine Lake. While I would love to sell more print copies,…