Apple lost the plot

Remember how six months ago we made fun of most companies during their CES keynote by counting how often the word AI was used? Want to play the same game with Apples WWDC keynote? I would strongly advise against making it a drinking game though, the alcohol poisoning would land you in a hospital. What really made me chuckle was Apples poor attempt to pretend the big, bad EU commissions are at fault that new Siri features are not coming to the EU. Sounds a bit different if you read the statement Regnier made in response. Let us look at Apples AI timeline: hype Siri during WWDC and tell people to buy an iPhone 16 for its AI capabilities fail due to missing the train and have teams fight each other internally who cannot even demo basic features delay Siri (remember how we all should have bought iPhone 16s for its AI capabilities?) give up and buy Gemini pretend your Gemini is so much better than Googles Gemini because you added a proxy This list does not claim to be complete. But a few…