A chat about an eugenicist in California made me think about rhetorical tricks. My gentle readers are familiar with objective allies, where the centrist journalist cries “that candidate is horrible and awful and I am going to put his words on the front page and in the prime-time news every day” and watches the ad revenue roll in, while the candidate launches a line of propaganda on the theme “look how much those elitists hate me and how powerful I am” and hires a new accountant to track his donations. Ever since smartphones came out, YouTube and podcasts are funded by people declaring another influencer the enemy, launching a five-part series to attack them, and sending their viewers to the ‘enemy’ channel until the ‘enemy’ returns the favour by launching a counter-video or anti-episode. There is a related concept whose name I am trying to find. The eugenicist explained that after he discovered the online far right, he decided to share their ideas by posting about them a lot and…
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