In the latest Steam client update, Valve unveiled major changes to its store’s home page. One of the main difference is that the “Popular Upcoming” section, which shows upcoming games now shows a lot fewer titles. This seems to worry indie developers who relied on this section as a major driver of visibility before launch. I personally think this is will not change much to how indie games are marketed and might even be a positive for many niche developers. Popular upcoming is dead Game development is more accessible than ever, and anyone can post their games on Steam and Epic. All those new developers needing to market their games has created a cottage industry of game marketing influencers. The strategy they teach is basically always a variant of: Make a game (and a demo) Get a lot of people to play the demo during Steam Next Fest Get 6000+ wishlists Appear in Popular Upcoming ??? Profit Since everyone is running around with approximately the same strategy, it became a very crowded…
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