Recently I was in a meeting with colleagues talking about how people across the organisation are using AI in their writing. What I heard: "I just prompt it and ship. We don't have time to fuss." "I use it for ideas, but I still write the piece myself." "I rewrite every line. I'm honestly not sure I'm saving any time." "It's infuriating." "I see other people using it and I see the same repetitive AI tells bleeding through." "I'm not convinced any of this is worth it. The old way was quieter and probably better." "Other organisations are using it. We can't be the only ones not." — "Should I just get better at prompting?" "Should I write a style guide?" "Should I build an agent?" "Should I document my preferences somewhere?" "Should I upload my existing content?" The honest answer is always some version of "yes, but in a specific order, and most of the value comes from the combination." Helping colleagues do better is frustrating as it's a repetitive conversation and it's far too…
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