Good products begin with good decisions

Faculty has been a product studio for ten years. This week, we’re launching something new: a productized engagement called the Faculty Sprint. Ten years ago, building products was slower and more expensive. Clients spent real money to refine an idea before committing to it, because the risk of taking the wrong path was enormous. We called this part of the process discovery, and we were very good at it. What people want is someone who can see the shape of an idea and distill its essence, so what gets built is something users comprehend and love. After that, building is the easy part. A lot has changed since then. Building is faster, cheaper, and more accessible than it’s ever been. Some people think decisions matter less, because if you get it wrong, you can rebuild quickly. In practice, the opposite is true. When execution is cheap, the allure of progress carries teams forward, justifying their bad decisions instead of pausing to fix them. It doesn’t just enable bad decisions. It…