Today, AI is being framed as an entity that takes away things: jobs, chips, energy, water, or even creativity. Right as the major labs are about to go public. It has become such a divisive technology. Tech founders and executives love AI. Developers are split. There’s definitely a certain share of people who publicly despise it, ready to dismiss any piece of content that has a trace of artificial intelligence, even if they use it themselves. At the end of it, Claude, ChatGPT, and Gemini are still the most downloaded apps — most people continue using them and are doing this more and more. It could be a loud minority, or a case of stated vs. revealed preferences, but this phenomenon exists, and if you want to communicate about AI, you must understand it. AI labs and hyperscalers should take a page from many other industries who had negative externalities (sometimes far bigger ones) and rebuild their public messaging. Jobs and Layoffs AI labs have largely brought it on themselves. By…
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