Part of the ongoing Big Tech's War on Users series.WWDC gave us two things at once. Craig Federighi on stage talking about privacy, trust, and safety. The three-tier Siri routing confirmed. The whole carefully assembled message about how seriously Apple takes your data.And buried in the same keynote week: Apple announced Personalized Collections in the App Store — behavioral recommendations tailored to your usage, with "App Notes" explaining exactly why a specific app was chosen for you. Your downloads. Your behavior. Right there in the UI, labeled, explained, presented as a gift.Same event. Both hands doing different things simultaneously.Here's the thing though. Apple has been doing behavioral App Store recommendations for years. The "You Might Also Like" rows. The "Games We Think You'll Love" sections. The personalized recommendations that have been quietly running since iOS 12. All of it was already tracking what you downloaded and what you used. None of it is new capability.…
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