FAQ schema died twice. The fix is FAQSection.

Google killed FAQ rich results entirely on May 7, 2026. FAQ schema spam killed it once in 2023, and finished it off this month. The “FAQ schema is critical for GEO” advice now flooding LinkedIn is starting the same cycle in AI search. Google stopped showing FAQ rich results in search. The deprecation banner on the developer documentation now reads: As of May 7, 2026, FAQ rich results are no longer appearing in Google Search. We will be dropping the FAQ search appearance, rich result report, and support in the Rich results test in June 2026. Notice what isn’t in that note: any guidance to remove the markup. Google’s 2023 post, which first cut FAQ rich results back to government and health sites, was explicit: “there’s no need to proactively remove it.” The 2026 banner repeats that silence. The interesting question isn’t what Google said. It’s why this happened, now, and what we should learn from it. Why FAQ schema kept dying Lily Ray helped popularize FAQ schema with an influential…