What do marketing and DevOps have in common?

In one of the latest interviews, Rory Sutherland mentioned an idea that resonated with me. He said that marketing should not be a department, and that being one undermines the core principles. How instead of trying to deliver the most value to the customer and make the business as best as it can be, the department of marketing in faced with things like proving the budget is worth spending or that a genuinely authentic and creative endeavour would really buy trust and reputation. This has a great number of parallels to many things, and one in particular—DevOps. You see, DevOps is also often considered a separate department. There is a notion that you can just hire “the DevOps guy” and the processes will improve automatically. The crucial insight is that both marketing and DevOps (along with many other things) are much closer to a culture, rather than a function. You implement marketing in your company at all levels: from sales and media to HR and development practices. These also…