Falling in love with the build

You will fall in love with the wrong thing There is a failure mode that only exists if you both design and build. It is the most enjoyable mistake in the job, which is exactly why it is dangerous. You build something lovely. A transition that springs just right. A loading state that feels alive. Then, quietly, you start working backwards. You go looking for the reason to ship it. Not because the reason came first, but because the alternative is deleting work you enjoyed making. This is where you often end up in the trap. You fall in love with an implementation, then reverse-engineer a justification for it. A designer who only designs is protected from this by handoff. They pass the direction to an engineer, and that handoff is a checkpoint. Someone else has to be convinced before the thing gets built. The friction is the safeguard, even when it does not feel like one. When you do both, there is no handoff. No translation step. No moment where another person asks why you are doing…