Follow Me! I’ve Got Snacks.

I’m apparently supposed to know how to build loyal subscribers. Because I have a blog. By the same logic, if you own a bird feeder, you should understand birds. I do not understand birds. I understand that they arrive. They eat. They leave. Sometimes they scream for reasons known only to themselves. The same can be said of people on the internet. WordPress asked, “How do you build loyal subscribers?” The phrasing makes it sound like you’re designing them in a workshop. You start with some lumber, a few screws, and a basic understanding of email marketing. Several hours later, a fully assembled subscriber emerges from your garage carrying a tote bag and an intense desire to read your thoughts about Costco. My understanding of loyal subscribers is that they begin as complete strangers and then, through a series of poor life choices, become familiar with your nonsense. At first they read one post. Then another. Then suddenly they’re showing up every week like a neighbor who stopped by…